Digital marketing content refers to the creation and distribution of multimedia like blog posts, videos, and social media updates to attract and engage a target audience, building brand awareness, trust, and loyalty. Content marketing is a strategic approach that uses these digital assets to guide potential customers through the buyer journey, leading to profitable actions like purchases or service subscriptions. Common formats include written content (articles, ebooks), visual content (images, infographics, videos), and audio content (podcasts).
